So the CRTC this week decided that they would relinquish control of how many ads per hour would be allowed by networks and let them decide what was appropriate. Right now, we in Canada are only exposed to 12 minutes of adverts per hour (which already seems like allot) but for the 2007-2008 season, we’ll be subjected to 14 minutes, and 2008-2009 the networks can blow out all the stops and sell the hour frickin hour if they want too. Even the FCC in the US has standards, which are currently set at 14 minutes per hour during the prime-time.
I think it really puts a nail in the coffin of “regular” television, which already drives me totally crazy with louder than life commercials repeated over and over again. I think people are getting more media savvy and with the proliferation of PVR TiVO (tivo how to) things out there, who really sits through a commercial anyway? the prospect of being saturated with commercials is enough for me to fork out the cash for one of those little babies.
However, if we all go that route we’ll end up with what is certainly the future. No commercials! When the networks and advertisers see that no one is watching their ads anymore, they will need to switch their tactic - which they certainly will. They will probably go with what we are already used to, and jack up product placement, just like the movies. Yes, we won’t know what we’re watching anymore - “Is this an ad?” “no wait, it’s the sitcom” a la “The Office”
for a really sweet overview of product placement check out this site: www.brandchannel.com
and in case you wondering “Why the hell is E.T. in this post?” well, that movie, after featuring ET using reese’s pieces in the movie, sales of the candy shot up by 80%!
for good measure, have a look at this too.